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December 21, 2016 << back >>

Bayer Agronomy Summit in Canada

Discussing the latest trends in agriculture and Digital Farming is exactly what the annual Bayer Agronomy Summit is about. This year, the event was held in Banff (Alberta, Canada) and again welcomed the most renowned agronomy advisers.

Let’s take a closer look at the science behind agronomy – with this motto in mind, Bayer Division Crop Science Canada invited local, national and international agronomy advisers to provide insight into today’s developments in agriculture and discuss the latest agronomic trends. And the event was a success. More than 150 participants spent three days listening to interesting keynote speakers from Bayer and external organizations, and also discussing hot topics and experiencing new product developments firsthand.

Digital Farming as a key topic

One of the four core topics was the digitization of agriculture. As one of the most promising agricultural trends, many visitors attended the summit especially to learn more about Digital Farming. After a welcome address and introduction by Al Driver, CEO of Bayer Canada, visitors had the chance to attend a variety of sessions and talks. Chris Paterson, Digital Farming Lead Canada at Bayer, for example, gave an overview of the challenges and opportunities of new Digital Farming technologies. Planet Labs Inc., one of Bayer’s partners in Digital Farming technologies, was also present and introduced their disposable satellites. The main benefit of these is that they can drastically challenge current imagery models and form the basis for even more precise farming decisions.

Highlights: technology room and Zone Spray pilot

A really exciting new part of the summit was the technology room. Participants could experience Digital Farming solutions firsthand here. They simply had to point their smart device toward the plants displayed on the walls and immediately received all kinds of useful information. And they could take a 360-degree virtual tour to explore how Bayer’s new Zone Spray works. This was one of the most sought-after products at the summit. In his keynote speech, Warren Bills, from Digital Farming Business Development at Bayer, explained the Zone Spray product trial in great detail. He received a lot of positive feedback, and many participants expressed interest in taking part in the upcoming tests in 2017.

At the end of the summit, Chris Paterson fittingly summarized the event: “The fact that the emphasis wasn’t on selling our products but rather on informing the participants about agricultural developments, trends, challenges, and solutions made the summit as successful as it was.”